(A) Explore your lead’s goals and challenges.
(B) Guide your lead toward the right conclusion, even if that’s not to buy from you.
(C) Explore the ways your product or service can help your lead achieve their goals or overcome their challenges.
(D) Position yourself as an expert who can help your lead sort through their goals and challenges.
This question is a part of the HubSpot Inbound Sales Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Inbound Sales Certification Exam Answers page.