You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.

(A) the amount of interesting content, such as gifs, that they use

(B) the level of engagement they have with their audience

(C) the number of languages they can communicate in the amount of re-tweets they get

(D) the amount of times per day they post to social media networks


Resonance refers to the level of engagement brand advocates have with their audience. Resonance helps you to evaluate candidates who can be selected as brand advocates for a business or organization. Resonance along with Relevance and Reach are the 3 R’s used for the evaluation of brand advocates.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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