You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

(A) Campaign report

(B) Ad report

(C) Keyword report

(D) Search term report

(E) Ad group report


If you click on the Reports section on the top menu and select the Report type as Ad Report then this will give all the data about the performance of your ads. You can find out which ads are getting clicks, which are getting conversions and you can also find out the ads that aren’t getting conversions and clicks i.e. the non-performing ads.


This question is a part of the Bing Accreditation Exam and the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for both exams in our Bing Accreditation Exam Answers page and Microsoft Advertising Certified Professional Exam Answers page.

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