You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

(A) custom top-level domain suffixes

(B) Vanity URLs

(C) enterprise URLs

(D) a batch of custom redirect links

Explanation

A Vanity URL is a shortened, customizable and branded domain which can be used to measure the number of clicks and the Click-Through Rate of your link. You have to purchase the domain from a registrar like Namecheap to use it as a Vanity URL. These are better than using Ow.ly links because you can customize it to represent your brand.

Conclusion

This question is a part of the Hootsuite Platform Certification exam. You can get all the answers to the questions asked in this exam by visiting our Hootsuite Platform Certification exam answers page.