You want to evaluate how each yield partner is performing across your inventory (web, AMP, app, etc.) when buying through Open Bidding. What are the dimensions, filters, and metrics you might include in a report to access this information?

Filters – Demand channel

Dimensions – Inventory types, Yield partner

Metrics – Yield group impressions, Yield group estimated CPM, Yield group estimated revenue


This question is a part of the Check your Knowledge section of the “Report on Open Bidding Performance” lesson from the “Optimize Google Ad Manager to Meet Objectives” course.

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