You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

(A) Changing the ad’s call-to-action statement.

(B) Posting transparency statements on the website.

(C) Selecting distinct geographic areas.

(D) Rewriting the landing page for clarity.

(E) Selecting only relevant languages in campaign setup.

Explanation

The two actions that might improve the relevance of your ad are selecting distinct geographic areas and selecting only relevant languages in the campaign setup.

Your ads should target customers in a specific geographical location. If you include customers from a lot of different geographical locations then this will decrease the relevancy of the ad.

Similarly, you should target only relevant languages spoken in those specific geographical areas. Targeting languages other than the ones spoken in those areas will decrease the relevancy of the ad.

Example – If you’re selling designer shoes in Paris then targeting irrelevant cities like Lyon or Lille will decrease the relevancy of your ad. Similarly, if you’re targeting languages other than French like English or Spanish then also your ad relevancy will decrease.

Conclusion

This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.