You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

(A) Removing an extension from the ad.

(B) Increasing the bid amount of the ad.

(C) Improving the navigability of the landing page.

(D) Determining the location of users.

Explanation

The quality of a search ad in google depends on three factors: expected click-through rate (eCTR), ad relevance, and landing page experience.

You can improve the quality score of ads by improving the navigability of the landing page and providing a great landing page experience, making your ads highly relevant to your users, and improving the CTR of the ad.

Removing an extension from the ad, Increasing the bid amount of the ad, and Determining the location of users have no effect on the ad quality score.

Conclusion

This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

Leave a Comment

Share via
Copy link
Powered by Social Snap