You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.

The correct Match order is:

(1) Allows you to bid based on a target return on ad spend – Target ROAS Bidding

(2) Uses advanced machine learning to automatically optimize bids – Maximize Conversions Bidding

(3) Is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget – Maximize Click

(4) Helps you get more conversions by automatically modifying your manual bids already set – Enhanced CPC


This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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