Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

(A) Total leads generated from your campaign

(B) Increase of brand awareness

(C) Returning blog subscribers generated from your campaign

(D) Social engagements

Explanation

If you want to measure the contribution of a content based campaign on lead generation goals then you simply need to calculate the total number of leads generated from that content campaign. You can measure the leads by using tracking software. You can create special tracking links that show you the number of leads you’re getting from a link inside the content of that campaign.

Conclusion

This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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