Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

(A) What are you offering?

(B) How will this help your audience?

(C) Why are you doing what you are doing?

(D) None of the above


The most effective question to start here is What are you doing and Why are you doing it? As a company, you should first define what are you doing. If you’re a company selling baseball bats to juniors then the what will be you are manufacturing baseball bats for junior level players.

Next comes the why you are doing it. Here you will describe your mission statement. The statement could be the bats we manufacture are so good that you don’t need to worry about them and instead focus on your technique.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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