Your client is a cosmetics retailer that is looking to remarket to customers who have made previous purchases. You choose to label one of your campaigns, “People who purchased lipstick.” Which keywords does this pull from to build your remarketing list?

(A) Only keywords in the lipstick-focused ad group

(B) All keywords in the campaign

(C) Only lipstick-related keywords


Labels applied to campaigns and ad groups are inherited by their keywords, so all the keywords in this campaign would be used to build a remarketing list.


This question is from the “Label your campaigns for success” lesson from the Manage campaigns in Search Ads 360 course.

Leave a Comment

Share via
Copy link
Powered by Social Snap