Your client is a new online shoe retailer whose primary goal is to build brand awareness. On which of the following goals would you build their bid strategy?

(A) Ad position

(B) Return on advertising spend

(C) Return on investment

(D) Budget


A position range goal will optimize bids so ads appear in the position you specify. This is the perfect goal for a client with brand awareness as their priority.


This question is from the Check Your Knowledge section of the “Meet your goals with bid strategies” lesson from the Measure and Optimize Your Campaigns course.

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