Your client, SuperCoolKicks, is running a variety of search campaigns to promote their various shoe brands. They want to determine which of their campaigns has the most cross-device uplift. How can you report on this information for them?

(A) Using formula columns

(B) Segmenting by device

(C) Using the Call metrics report


Formula columns enable you to perform calculations on the data in your report, which is how you’ll calculate cross-device lift.


This question is part of the “Measure success across devices” lesson from the Search Ads 360 Mobile Basics course.

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