Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?

(A) Machine learning

(B) Cross-channel

(C) Media mixed model

(D) Attribution


This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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