Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

(A) Industry data

(B) Account executives

(C) User generated scenarios

(D) Company sales figures

(E) Account settings


The two data sources that are used to calculate optimization recommendations for your search campaigns are Industry data and Account settings.

Optimization score comes with recommendations on how to improve the performance of your campaign. These recommendations are based on performance history, campaign settings, and Google search volume and trends.

Recommendations can help you get more out of your budget, by improving your bidding, keywords, and ads, which may increase the overall performance and efficiency of your campaigns.


This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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