You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)

(A) Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel.

(B) Experiment with 3rd Party Software Tools.

(C) Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.

(D) Boost 5 Facebook Posts about the hotel that are already performing well organically.

(E) Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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