You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

(A) Using known user signals

(B) Dynamic merchant processing

(C) Using given information

(D) Delivering a relevant web page

Explanation

You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the user’s account. This type of personalization is known as the “Using given information” type of user personalization.

This type of user personalization provides users with specific information which they can use to solve their problems. The given information is enough to help the user solve their problem and they don’t need to use any other methods.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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