You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?

(A) Post the same message on all channels as Facebook since it is working well.

(B) Analyze Facebook further to see which posts are working for future content ideas.

(C) Transition all social ad budget to Facebook in support of boosting each post moving forward.

(D) All of the above


If your content is performing well on Facebook then you should analyze your posts which are doing good on Facebook. You should try and draw out a pattern that helps you to craft future posts based on that. You have to find out which headlines get the most engagement, what kind of content do they like is it a listicle or is it a contradictory informational article. Analyzing helps you to find patterns that you can replicate in the future for better engagement and traffic.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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