You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

(A) KPIs are available once an ad campaign is complete.

(B) KPIs are media-channel specific.

(C) KPIs are quantifiable over a period of time.

(D) KPIs should be chosen from one metric for a campaign.

(E) A KPI is a measurement of success.

Conclusion

This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.