You’re setting up your campaign by staggering bids as discussed above. If you’ve set your bid for broad match keywords at $0.80, match the closest recommended bid per keyword/match type below.

Phrase match keywords – $1.00

Category match keywords – $1.00

Exact match keywords – $1.20


For phrase match and category keywords, you could set the bids approximately 20-25% higher than for your broad keywords, and for exact match, you could set your bids approximately 25-35% higher.


This question is a part of the Bidding on keywords chapter from the Set up a Sponsored ads campaign lesson unit. You can find all the answers asked in this exam on our Set up a Sponsored ads campaign Answers page.

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