Phrase match keywords – $1.00
Category match keywords – $1.00
Exact match keywords – $1.20
For phrase match and category keywords, you could set the bids approximately 20-25% higher than for your broad keywords, and for exact match, you could set your bids approximately 25-35% higher.
This question is a part of the Bidding on keywords chapter from the Set up a Sponsored ads campaign lesson unit. You can find all the answers asked in this exam on our Set up a Sponsored ads campaign Answers page.