(A) I think this change will work because I know my buyer persona really well.
(B) By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs.
(C) The conversion rate will increase by 87%. Constant change on product and services pages increases trust.
(D) By changing this page’s copy, the conversion rate will increase.
This question is a part of the HubSpot Inbound Marketing Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Inbound Marketing Certification Exam Answers page.