(A) Only in the beginning. Gather the content that the sales team is currently using, and then let the marketing team take it from there.
(B) Throughout the process. Determine the content the sales team has produced, involve them in future content creation and in providing feedback to the marketing team.
(C) Not at all. When it comes to content, you should only focus on working with your client’s marketing team to determine which content the sales team needs.
(D) At the very end. This is when you should present the content analysis to the sales team and make sure they know which content they should use moving forward.
This question is from the HubSpot Delivering Sales Services Exam. You can find all the answers asked in this exam on our HubSpot Delivering Sales Services Answers article.