You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

(A) Raising the bid amount.

(B) Creating ads that pertain to the keywords.

(C) Creating ads likely to get clicks.

(D) Having a clear and simple landing page.


Raising the bid amount has the least positive impact on an ad’s quality. The quality of a search ad in google depends on three factors: expected click-through rate (eCTR), ad relevance, and landing page experience.

Increasing the bid amount has no effect on the quality score of the ad. You can improve the quality score of ads by making your ads highly relevant to your users, improving the CTR of the ad, and providing a great landing page experience that is relevant to the visitor’s queries.


This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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