You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

(A) Raising the bid amount.

(B) Creating ads that pertain to the keywords.

(C) Creating ads likely to get clicks.

(D) Having a clear and simple landing page.


This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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