(A) Increasing the trustworthiness of the website.
(B) Modifying the ad’s landing page to load faster.
(C) Changing the call-to-action message of the ad.
(D) Reducing the bid rate on the ad.
A big reason for getting fewer clicks on your ad could be the Call-to-Action. Chances are that the Call-To-Action is not relevant for your users or it doesn’t grab the attention of the users.
Changing the Call-to-Action message of the ad could drastically improve the number of clicks to the ad. Make sure the Call-to-Action is highly relevant to your users and attracts the attention of the users without misleading them.
This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.