You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

(A) Increasing the trustworthiness of the website.

(B) Modifying the ad’s landing page to load faster.

(C) Changing the call-to-action message of the ad.

(D) Reducing the bid rate on the ad.


A big reason for getting fewer clicks on your ad could be the Call-to-Action. Chances are that the Call-To-Action is not relevant for your users or it doesn’t grab the attention of the users.

Changing the Call-to-Action message of the ad could drastically improve the number of clicks to the ad. Make sure the Call-to-Action is highly relevant to your users and attracts the attention of the users without misleading them.


This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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