You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

(A) Increasing the trustworthiness of the website.

(B) Modifying the ad’s landing page to load faster.

(C) Changing the call-to-action message of the ad.

(D) Reducing the bid rate on the ad.

Conclusion

This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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