YouTube Channel Growth Assessment Answers 2020

Before you get to the answers below here are some things you should know about the exam.

Exam Name – YouTube Channel Growth Assessment.

Total Questions and Time Limit – 50 Questions with a time limit of 120 minutes.

Exam Format and Passing Score – Multiple Choice and Passing score is 80%

YouTube Channel Growth Assessment Questions and Answers 2020

Q.1 – What is the role of video metadata on YouTube?

(A) Metadata is used to surface videos in YouTube search.

(B) Metadata controls whether a video can be embedded on other sites.

(C) Metadata prevents identical videos from being uploaded to YouTube.

(D) Metadata helps advertisers target videos by demographic.

Q.2 – Which of the following helps fuel the YouTube ads ecosystem?

(A) Embedded third-party sponsorships

(B) Engaged viewers

(C) Browser bookmarks

(D) YouTube Red subscribers

Q.3 – What is the flow of the assessment framework?

(A) Measure and analyze, ask questions, implement next steps

(B) Implement next steps, ask questions, measure and analyze

(C) Ask questions, measure and analyze, implement next steps

(D) Ask questions, implement next steps, measure and analyze

Q.4 – What is one strategy to evaluate how well thumbnails distinguish content?

(A) Conduct A/B testing for one video with 5 different thumbnails

(B) Examine every thumbnail and ensure no two thumbnails look similar

(C) Review the Thumbnails report to see likes and dislikes

(D) Do a side-by-side comparison of 10 thumbnails against a similar channel

Q.5 – What information can you include in the channel description to assist unsubscribed viewers?

(A) Video upload schedule

(B) Poll card so viewers can vote on videos

(C) Photos of hosts or creators

(D) Transcript of channel trailer

Q.6 – How is the media landscape changing?

(A) Teens and millennials are watching more live broadcast TV.

(B) Viewers are shifting from passive viewers to active viewers.

(C) More adults prefer cable TV over online video platforms.

(D) Viewers are on fewer devices when watching TV.

Q.7 – Why is it important to look at how many subscribers are gained for each video?

(A) To see where subscribers drop off in your video

(B) To determine which device your non-subscribers are watching your content from

(C) To determine which video and what type of creative drives viewers to subscribe

(D) To identify how views affect your subscriber count

Q.8 – You have English videos, but discover that viewership is high in Asian countries where other languages are spoken. What might you consider doing to better target this audience?

(A) Change the publishing schedule so new videos release at 8am in Asia.

(B) Identify the top Asian countries, then consider adding translated captions and metadata for the top performing videos.

(C) Create playlists exclusively for Asian audiences.

(D) Hire a voice actor to dub over every video into all Asian languages.

Q.9 – What is a direct way to earn revenue on YouTube?

(A) Conducting Brand Lift surveys

(B) Producing content that is eligible for monetization

(C) Selling remarketing lists of video viewers

(D) Claiming ownership of fan reaction videos

Q.10 – What is a good reason for analyzing a channel’s content strategy?

(A) To deter viewers from skipping ads

(B) To determine which video is most likely to become a standout hit

(C) To inform programming and format choices

(D) To flag content that is offensive or inappropriate

Q.11 – How would you find out if different video series have different audiences?

(A) Use the Engagement report to find out which viewers watched through the videos.

(B) Use multi-line view to break apart the audiences per video.

(C) Use the compare function to see demographics for last year versus this year.

(D) Group videos together and look at the Demographics report.

Q.12 – What channel visuals can you check for brand consistency?

(A) Banner and icon

(B) Playlists

(C) Subscribe button

(D) Up next layout

Q.13 – Which of the following ad formats typically has the highest CPMs?

(A) In-Video Overlay

(B) Bumper Ads

(C) Skippable Auction

(D) Display ads

Q.14 – Which method could you use with the Watch time report to analyze whether content formats are performing as expected?

(A) Group videos randomly, and look for patterns that emerge across the formats.

(B) Group videos by each content format, and look at their watch time performance across a specific period.

(C) Group videos by content format, and compare watch time performance from specific times of the day.

(D) Group videos by date uploaded, and dig into seasonal fluctuations in watch time performance.

Q.15 – Why is it important to know if a channel’s demographics have changed?

(A) To set a new benchmark for audience engagement

(B) To find out where the old audience went

(C) To see how the new audience corresponds with the channel’s mission and content

(D) To see the new ratio of 18-24 year old females to 25-34 year old males

Q.16 – What is the benefit of using a branding watermark?

(A) Prevents anyone from using the content without permission

(B) Allows viewers to subscribe to the channel without leaving the video they are watching

(C) Enables an audio chime to be embedded in every video to identify the brand

(D) Informs viewers of the channel’s social media links

Q.17 – Which one of the following is not something you would check for when evaluating how thumbnails drive discovery?

(A) Any words in thumbnails are easy to read.

(B) Thumbnails correctly set viewer expectations about content.

(C) Thumbnails look visually compelling.

(D) Thumbnails are low-resolution images so that they load quickly.

Q.18 – How can you easily find out how channel visuals look on mobile devices?

(A) Use the Mobile Simulation Tool.

(B) Download YouTube’s Channel Art Templates.

(C) Ask viewers to add comments if they detect any issues.

(D) Hire a major graphic design agency.

Q.19 – Which one of the following questions would need multiple measurements?

(A) How many videos have cards enabled?

(B) Do we have a channel trailer?

(C) What is our largest traffic source?

(D) Which videos are watched the most by subscribers versus non-subscribers?

Q.20 – Why is it important to identify the traffic sources of subscribers?

(A) To focus your promotional efforts where subscribers are discovering your content

(B) To distinguish how subscribers and non-subscribers interact with your calls-to-action

(C) To determine which device your non-subscribers are discovering your content from

(D) To identify how subcribers are engaging with your content

Q.21 – What is the suggested time to respond to viewer comments?

(A) Never

(B) In the first hours

(C) 1 week later

(D) When the video hits 1 million views

Q.22 – What is an example of YouTube Analytics data that can help you with your business goal?

(A) Average view duration for subscribers

(B) YouTube content ratings

(C) Asset performance

(D) Top Charts on Google Trends

Q.23 – When starting a new channel on YouTube, what’s a key area to assess first?

(A) Subscription revenue

(B) Audience sentiment

(C) Mission and branding

(D) Social media promotion

Q.24 – Which type of ad inventory is bought and sold based on a set, negotiated CPM.

(A) Reserve

(B) Auction

(C) Overage

(D) Enabled

Q.25 – Which content format is typically associated with a watch time pattern of a spike, followed by a gradual decline?

(A) Educational

(B) Inspirational

(C) Entertaining

(D) All formats

Q.26 – How might you determine if certain videos perform better within certain demographics?

(A) Group these videos together and compare how these videos perform among your target demographic profile.

(B) Create groups of videos and look at the publishing schedule for one demographic.

(C) Compare the revenue in one of your series to look at overall growth year-over-year.

(D) Compare each video by traffic sources and playback locations using a multi-line graph.

Q.27 – Which content format is typically associated with a watch time pattern of a spike, followed by a sharp drop?

(A) Entertaining

(B) All formats

(C) Educational

(D) Inspirational

Q.28 – What would you typically expect to see in the Watch Time “published” report for a Help channel?

(A) A huge spike in watch time soon after publishing the video

(B) Little or no increase in watch time soon after publishing each video

(C) A drop in watch time after publishing the video, followed by a spike 30 days later

(D) A pattern consisting of spikes in watch time soon after publishing each video

Q.29 – What action could you take to optimize content based on seeing a gradual decline in your audience retention curve?

(A) Eliminate or shorten elements that consistently result in dips and declines.

(B) Examine bumps and consider including similar elements in future videos.

(C) Examine at what point people leave videos, and determine if there is an opportunity to tighten up the content.

(D) Ensure the title, thumbnail, and description reflect the video content.

Q.30 – What would you typically expect to see in the Watch Time “published” report for a Hub channel?

(A) A pattern consisting of spikes in watch time soon after publishing each video

(B) A drop in watch time after publishing the video, followed by a spike 30 days later

(C) A huge spike in watch time soon after publishing the video

(D) Little or no increase in watch time soon after publishing each video

Q.31 – How might you incorporate the audience into a mission statement?

(A) Always call out the gender and age range that sounds favorable to advertisers.

(B) Avoid mentioning the audience because you may not know who is watching.

(C) Appeal to a universal audience so that the channel can grow quickly.

(D) Identify the target audience and why they would be interested in the channel.

Q.32 – What is an estimated monetized playback (EMP)?

(A) The approximate number of playbacks that had allowable ads for monetization

(B) The approximate number of the channel’s views that resulted in an ad impression

(C) The approximate number of subscribers who saw an ad

(D) The approximate number of monetized views that resulted from an ad shown

Q.33 – How can taking a snapshot of your channel performance help you with assessing your channel?

(A) To establish a baseline benchmark to compare against goals.

(B) To compare online and offline advertising budgets.

(C) To determine which single video contributed the most revenue.

(D) To measure short-term performance improvements.

Q.34 – How might you determine the target audience before starting a YouTube channel?

(A) Review the channel’s Demographics report.

(B) Conduct a competitive analysis to determine what demographic responds well to the types of content the channel makes.

(C) Go with your instincts.

(D) Conduct an online poll.

Q.35 – What action could you take to optimize content if you see repeated dips in your audience retention curve?

(A) Ensure the title, thumbnail, and description reflect the video content.

(B) Create more videos similar to this one, since this is regarded as the ideal audience retention.

(C) Review the content around the dips and consider eliminating or shortening elements that consistently result in dips and declines.

(D) Edit the video so it ends at the initial dip.

Q.36 – What is the recommended first step in a channel assessment?

(A) Ask important questions to uncover key learnings about a channel

(B) Experiment with two different programming strategies to see the results

(C) Collect and analyze subscriber data from YouTube Analytics

(D) Develop a roadmap for growing a channel and business on YouTube

Q.37 – If a serious news channel has a mission to “shine a light on underreported stories around the globe,” what might it want to feature in its channel trailer?

(A) A request for subscribers to provide funding for new content

(B) A message to political leaders to reform government

(C) An amusing interview with reporter outtakes

(D) Video clip examples of these underreported stories and a call-to-action to subscribe

Q.38 – Which is a good example of a mission statement for a YouTube channel?

(A) Bring the most delicious food content around — with features, explainers, animations, recipes, and much more.

(B) Give people a voice and a chance to succeed, bring them together, and show them the world.

(C) Efficiently provide access to high-quality services as well as endeavor to proactively embrace best-of-breed deliverables.

(D) Make great content that everyone will love and share.

Q.39 – Which is not an example of a measurable question that you can ask during a channel assessment?

(A) What percentage of our viewers come from mobile devices?

(B) Does the audience demographic on the channel’s latest video series match the expected demographic?

(C) Which groups of videos are being watched the most by subscribers?

(D) What should we do next on our channel?

Q.40 – If your demographic changes on your latest video series and you see lower audience retention rates, which is the least likely next step?

(A) Review how much this series alone affects overall watch time.

(B) Do nothing, since audience match is not important for channel growth.

(C) Make a decision on whether the content in this series should change.

(D) Review traffic sources to see how different audiences are discovering this new series.

Q.41 – How can you effectively measure which content resonates with subscribers?

(A) Use the Watch time report overlayed with the comparison metric “audience preference”.

(B) Use the Comments report and filter for comments from non-subscribers.

(C) Use the Watch time report overlayed with the comparison metric “subscribers”.

(D) Use the Subscribers report and select “Subscribers lost” for the last 30 days.

Q.42 – What is a recommended action to support Hub content programming?

(A) Communicate the publishing schedule in the video description.

(B) Model the programming schedule after another channel with a lot of subscribers.

(C) Explore collaborations or cross-promotions to amplify content.

(D) Check out Google Trends for high-volume searches in the category.

Q.43 – You have an English channel and notice that more viewership is starting to come from two Latin American countries that speak Spanish and Portuguese. What is something simple you can consider doing to maximize this opportunity?

(A) Produce new videos in Spanish and Portuguese with local talent immediately.

(B) Add subtitles/CC and localized metadata for these countries’ languages.

(C) Keep your videos as English only to stay focused on your primary audience.

(D) Produce dubbed videos in Spanish and Portuguese and start new channels for these languages.

Q.44 – Which could be a reason that two videos with similar monetizable view counts earn different revenue?

(A) Differing video resolution across videos

(B) Number of likes and dislikes

(C) Privacy settings

(D) Enablement of different ad formats

Q.45 – Which of the following ways can you use YouTube Analytics to look at how well your ads are doing across a channel’s videos?

(A) Review the Benchmark report to review your revenue streams.

(B) Review the Ad rates report to see how different types of ads are performing.

(C) Review the Transaction revenue report to see how many times ads were sold on your videos.

(D) Review the Revenue report to get final earnings from each of the different ad types.

Q.46 – Which one of these techniques is suggested to improve the performance of cards?

(A) Include a verbal call-to-action when the card appears.

(B) Enable cards for desktop viewers only.

(C) Insert all cards in the first 15 seconds of the video.

(D) Add at least 5 cards to each video.

Q.47 – Where can you get the most measurable data to analyze the performance of a channel?

(A) YouTube Dashboard

(B) YouTube Blog

(C) Google Insights

(D) YouTube Analytics

Q.48 – Why is it important to assess discovery on YouTube?

(A) You need to understand who is visiting the channel in order to serve the appropriate ads to them.

(B) There is a direct correlation between discovery and video length.

(C) Knowledge of discovery allows you to optimize the channel for optimum views.

(D) Channels with lower discovery should focus solely on viral videos.

Q.49 – Which compare metric would you use with the Watch time report to determine whether channel programming is Hero, Hub, or Help?

(A) Videos published

(B) Subscribed & non-subscribed

(C) Videos added

(D) Average percentage viewed

Q.50 – Which order outlines what ad formats take up the most to least space on the video player?

(A) Skippable, Display Overlay

(B) Skippable, Overlay, Display

(C) Overlay, Display, Skippable

(D) Overlay, Skippable, Display

Q.51 – Ad formats are requested in which order?

(A) Overlay, Instream, Display

(B) Instream, Display, Overlay

(C) Display, Overlay, Instream

(D) Instream, Overlay, Display

Q.52 – How can the “Groups” feature help determine performance for a set of videos?

(A) Organize separate reports into groups so it’s easier to find data in one place.

(B) Divide videos into groups to see how viewers engage with different content formats.

(C) Assemble videos into groups so viewers can discover related videos.

(D) Assign team members to groups so only managers can access financial data.

Q.53 – What action could you take to optimize content if you see bumps in your audience retention curve?

(A) Examine bumps and consider including similar elements in future videos.

(B) Create more videos similar to this one, since this is regarded as the ideal audience retention.

(C) Eliminate or shorten elements that consistently result in dips and declines.

(D) Ensure the title, thumbnail, and description reflect the video content.

Q.54 – Why would you want to review the ratio of views being converted to ads?

(A) To see which type of ad brought in the most revenue.

(B) To see the actual number of subscribers that watched the ad and commented on the video.

(C) To see the approximate ratio of how many views resulted in an ad being served and how it is trending over time.

(D) To see how the ad rates are affected by viewer engagement.

Q.55 – What is the ideal audience retention pattern?

(A) Large bumps and dips

(B) A flat slope that hovers near 100%

(C) Sudden spike in middle

(D) Steep decline

Q.56 – Which of the following is an element of advertiser-friendliness?

(A) Verification that the channel’s audience is large enough to be profitable for advertisers

(B) Evidence that the channel has been whitelisted

(C) Content that does not have graphic or explicit content.

(D) Whether the production quality meets broadcast standards

Q.57 – Why is having an audience match important?

(A) Good audience match could improve the ad rates on the channel’s videos.

(B) Good audience match could improve the target demographics.

(C) Poor audience match could cause the channel to lose its existing watch time.

(D) Poor audience match could slow channel growth and/or reduce audience retention.

Q.58 – What can you learn by analyzing videos that keep subscribers coming back?

(A) What are the traffic sources most used by non-subscribers?

(B) Will subscribers buy my product or service?

(C) What are the characteristics of the videos enjoyed by subscribers?

(D) How does the channel branding influence the perception of non-subscribers?

Q.59 – Why is it important for a channel to consider what category they are in?

(A) There are category specific best practices that can help optimize a channel.

(B) It is helpful to know all categories on YouTube.

(C) Each category only has one right way to optimize a channel.

(D) The category determines the channel mission.

Q.60 – If you saw an increase in revenue, but overall CPMs were lower, which of the following could be why?

(A) Fewer types of ads were shown on the channel’s videos.

(B) There were seasonal fluctuations in advertiser spending.

(C) More mobile viewership occured.

(D) Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.

Q.61 – Which is true of reserve ads?

(A) Because impressions cannot be guaranteed, advertisers are charged a variable rate.

(B) Because impressions are guaranteed, advertisers are charged a fixed rate.

(C) Because impressions are guaranteed, advertisers are charged a variable rate.

(D) They can only be sold and served via Google’s Ad Exchange, or AdWords for video.

Q.62 – Which of the following content types deters advertisers from showing ads on your videos?

(A) Trending topics

(B) Parodies

(C) Explicit language

(D) Collaborations

Q.63 – Where is a recommended place to add the channel mission statement?

(A) About tab

(B) What to Watch Next module

(C) Video title

(D) Branding watermark

Q.64 – What options can channels have to restrict the types of ads that are shown on their channel?

(A) Channels can pick which advertiser can show ads on their channel.

(B) Channels are not able to block the different types of ads that may show up on their channel.

(C) Channels can only block all ads or show all ads.

(D) Channels can block the types of ads that may be inappropriate to the channel, like sensitive or age-appropriate ads or competing ads.

Q.65 – What is an auction ad?

(A) An ad from from non-YouTube partners

(B) An ad from a non-YouTube ad network

(C) Does not exist.

(D) An ad sold to the highest bid

Q.66 – What influences how ads get onto a channel’s videos?

(A) Ad placement is only determined by the channel’s content.

(B) Audience demographic, engagement of the viewers, and content category

(C) The channel’s comments.

(D) Sponsorship deals are required before ad placement is possible.

Q.67 – What would you typically expect to see in the Watch Time “published” report for a Hero channel?

(A) A pattern consisting of spikes in watch time soon after publishing each video

(B) Little or no increase in watch time soon after publishing each video

(C) A huge spike in watch time soon after publishing the video

(D) A drop in watch time after publishing the video, followed by a spike 30 days later

Q.68 – Why are subscribers generally key to a channel’s success on YouTube?

(A) They watch content on multiple devices.

(B) They probably pay closer attention to ads than non-subscribers.

(C) They are more likely to find content in YouTube search.

(D) They tend to spend more time watching than viewers who are not subscribed.

Q.69 – How would you know whether a new video series has a high audience retention rate?

(A) Analyze how the first video in the series performed in the first 24 hours.

(B) Compare the ratio of likes to dislikes.

(C) Compare the audience retention rate of a group of videos in the series to the channel average.

(D) Use the audience retention report to set a baseline for all videos.

Q.70 – If a sports channel broadcasts professional American football games and wants to target local university students, which demographic might be the best fit for this criteria?

(A) Males, ages 35-45, living in the United States

(B) Males, ages 13-34, living in Canada

(C) Males, ages 18-24, living in the United States

(D) Females, ages 35-45, living in Brazil

Q.71 – What is the value of a strong call to action to subscribe within a channel trailer?

(A) Subscribers would try to subscribe again.

(B) Subscribers compelled by the video would tell all their friends.

(C) Viewers compelled by the video would subscribe.

(D) Viewers would be more likely to watch the trailer again

Q.72 – To determine if a channel has effective metadata, what can you evaluate?

(A) Video titles, tags, and descriptions accurately represent the content.

(B) Channel trailer showcases the mission and brand.

(C) Suggested videos are similar to your playlists.

(D) Viewer comments include keywords found in your tags.

Q.73 – What information from YouTube Analytics can help you optimize video metadata?

(A) Keywords used by subscribers

(B) Top keywords people search for to find your videos

(C) Top 10 trending searches on Google

(D) Most popular keywords by gender, age, and geography

Q.74 – Which content format is typically associated with a watch time pattern of a spike, followed by a flat curve?

(A) All formats

(B) Entertaining

(C) Educational

(D) Inspirational

Q.75 – How might you know if you are increasing your subscriber watch time?

(A) You will see an oscillating curve of watch time from your subscribers.

(B) You will see a spike in subscriber watch time after a video is published.

(C) You will see a steep decline in watch time from your subscribers.

(D) You will see a gradual slope of watch time increase from your non-subscribers.

Q.76 – Which one of these techniques is not listed as a way to drive traffic from social media?

(A) Use a different name and logo across social media so the YouTube channel is unique.

(B) Enable optional tabs or buttons in social media feeds to link to YouTube.

(C) Update copy on social profile pages to highlight your YouTube channel.

(D) Add teasers or clips on social media to promote recent video uploads.

Q.77 – How can you best determine changes in traffic sources over time?

(A) Group videos by content format, then contrast their traffic sources.

(B) Compare traffic sources from different days of the week.

(C) Rank traffic sources in order of importance to the channel.

(D) Look at a multi-line graph of traffic sources over a date range.

Q.78 – What is a recommended action to support Help content programming?

(A) Check out Google Trends for high-volume searches in the category.

(B) Communicate the publishing schedule in the video description.

(C) Explore collaborations or cross-promotions to amplify content.

(D) Model the programming schedule after another channel with a lot of subscribers.

Q.79 – If you find content with high watch time from subscribers, what can you do next?

(A) Change the metadata on these videos.

(B) See what these videos have in common so you can replicate these elements.

(C) See what these videos have in common so you can minimize these elements.

(D) Change the content strategy to target non-subscribers.

Q.80 – What is the difference between reserve and auction ads?

(A) Reserve ads are served via AdSense.

(B) Ad networks can participate in auctions.

(C) Auction ads can be bought on a fixed rate.

(D) Reserve ads guarantee impressions and have higher costs than auction ads.

Q.81 – If you see a watch time pattern with periodic spikes in your watch time report, which one of the reasons is least likely?

(A) The spikes could represent a periodic fluctuation in viewership over time.

(B) The spikes could represent the changes in the number of likes/dislikes.

(C) The spikes could correspond to when subscribers watch new releases.

(D) The spikes could correspond to a consistent upload schedule.

Q.82 – How can you benefit by analyzing which videos have the most likes or dislikes?

(A) You can analyze non-controversial topics.

(B) You can develop a plan to produce a viral video hit.

(C) You can better refine the content strategy based on what seems to be most liked by the audience.

(D) You can conclude that liked videos were added to many playlists.

Q.83 – What is a recommended action to support Hero content programming?

(A) Explore collaborations or cross-promotions to amplify content.

(B) Model the programming schedule after another channel with a lot of subscribers.

(C) Check out Google Trends for high-volume searches in the category.

(D) Communicate the publishing schedule in the video description.

Q.84 – What action could you take to optimize content based on seeing a flat audience retention curve?

(A) Eliminate or shorten elements that consistently result in dips and declines.

(B) Ensure the title, thumbnail, and description reflect the video content.

(C) Create more videos similar to this one, since this is regarded as the ideal audience retention.

(D) Examine bumps and consider including similar elements in future videos.

Q.85 – If the largest traffic source is external, what opportunity could you take?

(A) Customize content for tablets and game consoles.

(B) Optimize video metadata for YouTube search.

(C) Partner with additional websites to drive more traffic to the channel.

(D) Notify subscribers about every new video.

Q.86 – Which is not one of the metrics suggested for analyzing the Traffic Sources report?

(A) Split between external and YouTube traffic sources

(B) Highest traffic source and the top 5 traffic sources

(C) Spikes and drops in particular traffic sources over time

(D) The number of traffic sources divided by the number of viewers

Q.87 – What metric found in the End Screens report can help you improve the viewer experience?

(A) Like and dislikes for each end screen

(B) Number of times an end screen element is shown and clicked

(C) Audience retention of end screen elements

(D) Demographic profile of viewers who click on end screens

Q.88 – What is a best practice many channels use for their sections?

(A) Assemble sections to appeal primarily to long-time subscribers.

(B) Populate the top section with popular videos.

(C) Create no more than 3 sections.

(D) Reorder sections every week to keep content fresh.

Q.89 – Who are the three key players that drive the YouTube ecosystem?

(A) Creators, Gamers, Musicians

(B) Viewers, fans, brands

(C) Viewers, Creators, Advertisers

(D) Channel managers, Content managers, Production managers

Q.90 – If you want the option of gambling or alcohol ads to appear on your channel videos, what do you need to do?

(A) Opt into sensitive ads.

(B) Age gate your channel.

(C) Do nothing, these automatically display.

(D) Opt out of ad categories.

Q.91 – How can you estimate which ad formats are earning the most revenue?

(A) In-stream ads always generate the most revenue.

(B) Use your Ad rates report to compare the estimated revenue amounts generated from each ad type.

(C) Skippable video ads always generate the most revenue.

(D) Use your Revenue report to break down how well each ad type is performing.

Q.92 – If you want to adjust the channel’s demographic to attract primarily 13-17 year old females, what could you do to shift this demographic?

(A) Keep the content the same, but change the publishing schedule to be late at night.

(B) Produce more content that matches popular trends of teen girls and set a publishing schedule to align with after-school hours.

(C) Keep the content the same, but do more promotion on social media.

(D) Change the content to be about travel, and try a monthly publishing schedule.

Q.93 – What is one way that channel managers help grow a channel?

(A) Assess competitors’ content and duplicate their content strategy.

(B) Encourage the channel to solely focus on viral content.

(C) Evaluate the channel’s role in the ecosystem and how it can leverage the other elements of the ecosystem.

(D) Set watch time and subscriber goals.

Q.94 – When do fluctuations in CPMs typically happen?

(A) They rise at the beginning of the quarter and dip at the end of the quarter.

(B) CPMs don’t fluctuate, they are a fixed value across the year.

(C) They dip at the end of the year and rise at the beginning of the year.

(D) CPMs rise at the end of a quarter and dip at the beginning of a quarter.

Q.95 – What does the Translations report allow you to do?

(A) Analyze the performance of localized content.

(B) Forecast how much budget to allocate to translating videos.

(C) Determine which languages are spoken by viewers of the original video.

(D) See which keywords are most popular in different regions.

Q.96 – Why is it important to look at the overall revenue and CPMs per country?

(A) To identify the potential advertising agencies in each country to target.

(B) To identify how each country contibutes to overall revenue based on viewership and CPMs.

(C) To identify the demographics in each country.

(D) To verify the macro level market trends that influence viewership, CPM, and ad rates.

Q.97 – When optimizing for mobile, what is not part of the standard checklist?

(A) Check channel art on mobile screens.

(B) Look at video thumbnails at smaller size.

(C) Change the font for the channel description.

(D) See if video titles have important keywords in front.

Q.98 – How can reading video comments inform the channel’s content strategy?

(A) Change the programming schedule based on comments from early fans.

(B) There’s no value in reading comments.

(C) Determine what your most popular search terms are.

(D) Identify what types of content appeal to the audience.

Q.99 – How does YouTube provide opportunity for micro-moments?

(A) YouTube allows brands and creators to get infront of audiences at critical moments in the consumer journey.

(B) YouTube decreases time between upload and impression.

(C) YouTube enables brands to increase ad formats.

(D) YouTube allows brands and creators to upload short videos.

Q.100 – A key consideration when evaluating a video description is:

(A) Do the video title and description start with the same word?

(B) What is visible on the top 3 lines?

(C) Are important words in all caps?

(D) Does the description use correct punctuation?

Q.101 – Why is it important to connect your YouTube channel with an AdSense account?

(A) So that you can enable different ad formats.

(B) So that you can get paid for ad revenue.

(C) So that you can enable monetization on the channel.

(D) So that ads can run on the channel.

Q.102 – What low-investment strategies could a channel do that may help increase viewership in a particular country?

(A) Do nothing, viewership contribution from other countries has minimal impact on revenue.

(B) Produce a new video on the same topic with top creators in that market.

(C) Leverage your community to crowd source captions and metadata translations.

(D) Identify local talent and create a dubbed version of the video to improve the native viewing experience.

Q.103 – Which of the following ad formats typically has the lowest CPMs?

(A) Display ads

(B) Skippable reserve

(C) Non-skippable reserve

(D) Auction ads

Q.104 – Which one of the following metrics may not be a part of your top level revenue performance?

(A) Estimated monetized playbacks (EMPs)

(B) CPM

(C) All of these should be included when you pull your top level performance metrics.

(D) Views and watch time

Q.105 – What is the most common revenue stream channels use to earn money on YouTube?

(A) Rentals

(B) Brand deals

(C) Ad revenue

(D) Crowdfunding

Q.106 – Which factor may contribute to a video being demonetized due to advertiser-unfriendliness?

(A) The channel manager has blocked ads from many sensitive categories.

(B) The video is on a channel that has not enabled monetization.

(C) The video was uploaded from an unmonetizable country.

(D) The video contains age-restricted material.

Q.107 – Which one of the following is not recommended for playlists?

(A) Remove videos that are older than 6 months.

(B) Organize playlists according to a theme.

(C) Assemble a “Best of” playlist to highlight most watched videos.

(D) Add curated playlists (such as video collabs).

Q.108 – Which is an example of a measurable question to ask?

(A) How can we get a lot of younger viewers to care about our content?

(B) Does the audience watching our videos match our intended target demographic?

(C) Why did our recent video go viral?

(D) Which YouTube Analytics report contains demographic information?

Q.109 – What action could you take to optimize content if you see a sudden drop in audience retention at the beginning of the video?

(A) Eliminate or shorten elements that consistently result in dips and declines.

(B) Examine bumps and consider including similar elements in future videos.

(C) Ensure the title, thumbnail, and description reflect the video content.

(D) Create more videos similar to this one, since this is regarded as the ideal audience retention.

Q.110 – What metric found in the Cards report can help you evaluate performance?

(A) Ratio of clicks to card impressions

(B) Total watch time associated with cards

(C) Average view duration of videos with cards

(D) Merchandise purchased from direct links in cards

Q.111 – Which one of the following is not something you would check for when evaluating how video titles drive discovery?

(A) Titles contain information on the video upload schedule.

(B) Serial content includes episode number at end.

(C) Most important keywords are in front.

(D) Title and thumbnail work together to tell a compelling story.

Q.112 – If an entertaining piece of content turns out to be highly searched for, what could that indicate?

(A) Opportunity for inspirational content

(B) Lack of interest in entertainment

(C) Demand for educational content

(D) Need for content syndication

Q.113 – What is the correct order of steps to set up your channel for monetization and to get paid for earned ad revenue?

(A) 1.Connect channel with AdSense 2. Turn ad formats on the videos 3. Enable the channel for monetization.

(B) 1.Turn ad formats on the videos 2. Connect channel with AdSense 3. Enable the channel for monetization.

(C) 1.Select videos to monetize 2. Connect channel with AdSense 3. Enable the channel for monetization.

(D) 1.Enable the channel for monetization 2. Connect channel with AdSense 3. Turn ad formats on the videos.

Q.114 – How can multi-line graphs help distinguish video performance?

(A) Plot real-time data on an interactive map.

(B) See the performance of up to 25 videos at a glance.

(C) Visualize a pie chart with relative performance data.

(D) Filter reports by content owner.

Q.115 – Which is not an example of a benchmark?

(A) The audience retention rate for the comedy series is 70%.

(B) External websites drive 80% of the traffic sources.

(C) The channel uploads 50% more videos than any other channel in the same category.

(D) The watch time is growing 20% QoQ.

Q.116 – Why might you compare watch time patterns by content groups?

(A) To predict watch time for a future series

(B) To confirm that the content matches the audience demographic

(C) To see whether watch time patterns map to the video release schedule

(D) To determine if the content is advertiser-friendly

Q.117 – What is a way to use the “Compare” feature in YouTube Analytics to determine benchmarks?

(A) Compare performance with a competitor’s channel.

(B) Compare forecasted revenue with actual revenue.

(C) Compare YouTube Analytics data with data from third-party sources.

(D) Compare performance metrics between two separate time periods.

Q.118 – What is a reserve ad?

(A) An ad that will be requested if no auction ads are available

(B) An ad with the guaranteed highest CPMs

(C) An ad that will be requested before auction ads

(D) An ad provided by an established YouTube partner

Q.119 – If a particular content format underperforms, what action might be appropriate?

(A) Investigate what can be done to increase performance of these videos.

(B) Update the channel’s mission statement.

(C) Disable monetization on these videos.

(D) Immediately change these videos to private.

Q.120 – What might be used as a channel icon?

(A) Your mission statement

(B) An animated GIF

(C) A photo of famous celebrities

(D) Your company logo

Q.121 – What is the goal of the ad-serving model?

(A) To target audiences that are unlikely to click on an ad.

(B) To help artists share their most creative ads to advertisers.

(C) To help viewers watch their favorite ads.

(D) To serve the highest-value ad to the right viewer at the right time.

What Is YouTube Channel Growth Assessment

This exam is conducted by Google via Skillshop which tests the understanding and workings of growing your YouTube channel. You are tested on skills that are required to analyze factors that affect the number of video views and the growth in the number of your subscribers and your YouTube channel. There are several modules that help you to prepare for the assessment.

There are several units of the course that teaches you various aspects of growing a YouTube channel. These units include facts like reserve ads, auction ads, using YouTube features like “Compare,” “Published”, etc. There are other aspects like connecting YouTube channel with Adsense, Playlist recommendations, Audience matches, Audience retention reports, etc.

This exam consists of a total of 50 questions and you have 120 minutes to complete the exam. Once, you select and save an answer, you cannot go back and edit your answer. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.

Exam Requirements

There are three main requirements for applying to this exam:

(1) You should own a Smartphone or Computer.

(2) You should have an active Internet Connection.

(3) You should have a free Google Account.

Key Features Of This Exam

The main features of this course are:

(1) It is designed by Google itself so the information provided is of high quality.

(2) It provides a Certificate which has recognition in the job industry.

(3) A user has unlimited access to the exam and it’s totally free.

Conclusion

This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You should also check out our answers to other YouTube Certification exams like YouTube Music Certification Assessment, YouTube Content Ownership Assessment, YouTube Creative Essentials Assessment, and YouTube Asset Monetization Assessment. If you have any new questions to share or you’re having some doubts then feel free to comment down below.

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