YouTube Creative Essentials Assessment Answers 2020

Before you get to the answers below here are some facts about the exam.

Exam Name – YouTube Creative Essentials Assessment.

Time Limit and Format – There is no time limit and the format is Multiple Choice.

Total Questions and Passing Score – 15 Questions and Passing Score is 100%

Exam URLhttps://skillshop.exceedlms.com/student/activity/14216-explore-creative-essentials-for-youtube

Q.1 – How can you create video ads to maximize effectiveness on YouTube?

(A) Build from the ground up rather than modifying your TV spot

(B) Repurpose your TV spots on YouTube – it’s all video

(C) Cut your TV spot into :30 and :15 video ads

(D) Rebuild your TV spots into :30, :15 and :06 video ads

Q.2 – Which demonstrates the “Connect” principle in the ABCDs? (Type 1)

(A) Include a call to action (CTA)

(B) Consider quick cuts to keep the energy up

(C) Frontload the story arc

(D) Integrate your brand in natural usage in the first five seconds

Q.3 – Which demonstrates the “Connect” principle in the ABCDs? (Type 2)

(A) Frontload the story arc

(B) Include a call to action (CTA)

(C) Speak directly to viewers by breaking the fourth wall

(D) Integrate your brand in natural usage in the first five seconds

Q.4 – Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

(A) Break the fourth wall–include a familiar face speaking directly to the camera

(B) Include supers and voiceovers to reinforce your brand

(C) Moderate pacing–not too fast and not too slow

(D) Brand toward the end of the ad

Q.5 – How have Bumper ads performed in Google-run studies?

(A) They are less effective than longer form ads on YouTube

(B) They reach the same people as TrueView campaigns

(C) They are effective in increasing ad recall only when consumers see multiple bumpers

(D) They are effective on their own at driving ad recall and brand lift

Q.6 – According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

(A) 25%

(B) 40%

(C) 55%

(D) 70%

Q.7 – Which demonstrates the “Attract” principle in the ABCDs?

(A) Show the brand in natural usage

(B) Have talent speak directly to camera

(C) Build suspense by keeping the viewer in the dark until the end of the video ad

(D) Show familiar faces at the beginning of your video

Q.8 – How can you produce video ads to perform well on YouTube?

(A) Frame widely and pace quickly

(B) Frame tightly and pace quickly

(C) Frame tightly and pace moderately

(D) Frame widely and pace moderately

Q.9 – Which story arc can be the most impactful on YouTube?

(A) A traditional story arc works best on YouTube – what works on TV, works on YouTube

(B) An attention-grabbing opening and quick pacing

(C) A shot of your brand up-front, then telling your story

(D) A lead-in, build, big reveal, and offer

Q.10 – Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?

(A) Tease, amplify, echo

(B) The mini-series

(C) The direct shot

(D) The follow-up

Q.11 – According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly?

(A) 25%

(B) 70%

(C) 10%

(D) 40%

Q.12 – What can Brand Lift measure?

(A) Brand awareness, ad recall and consideration

(B) Whichever metrics matter to your client

(C) Impressions, clicks and reach

(D) View-through rate, watch time and drop-off percentage

Q.13 – Which demonstrates the “Brand” principle in the ABCDs? (Type 1)

(A) Use friendly, relatable, and recognizable people

(B) Integrate your brand in natural usage in the first five seconds

(C) Include a call to action (CTA)

(D) Using tightly cropped shots of key people or products

Q.14 – Which demonstrates the “Brand” principle in the ABCDs? (Type 2)

(A) Frontload the story arc

(B) Include a call to action (CTA)

(C) Use natural, on-product integrations versus using forced logos or supers

(D) Focus on framing

Q.15 – Which demonstrates the “Direct” principle in the ABCDs?

(A) Include brand or product name in voiceover

(B) Consider quick cuts to keep the energy up

(C) Frontload the story arc

(D) Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

Q.16 – Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

(A) Custom affinity audiences

(B) In-market audiences

(C) Consumer patterns

(D) Life Events

Q.17 – Which is a best practice for creating effective Bumper ads? (Type 1)

(A) Don’t include branding

(B) Cut down your :30 TV spot

(C) Budget time to establish the ad—and stick the landing

(D) Do not include sound

Q.18 – Which is a best practice for creating effective bumper ads?

(A) Build a single bumper ad to convey your entire message

(B) Cut down your :30 TV spot

(C) Don’t include branding

(D) Focus on a single product, feature, or brand message

Q.19 – Which targeting type can help your client reach consumers who frequent department stores?

(A) In-market audiences

(B) Custom affinity audiences

(C) Life Events

(D) Consumer patterns

Q.20 – To validate a campaign idea, which tool can be used to explore popular search queries?

(A) Google Surveys

(B) Google Trends

(C) Google Signals

(D) Think with Google

Q.21 – In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?

(A) Echoing your message

(B) Teasing your audience

(C) Amplifying your message

(D) Segmenting your story

Q.22 – Which report shows how long a video was watched in aggregate?

(A) Analytics report

(B) Audience report

(C) Audience retention report

(D) Watch time report

Q.23 – Which report shows how long a video keeps its audience?

(A) Audience retention report

(B) Watch time report

(C) Audience report

(D) Demographics report

Q.24 – How can you validate a specific assumption about your audience?

(A) Review YouTube Analytics watchtime report

(B) Run a Google Survey

(C) Explore Think with Google articles

(D) Dive into Google Trends

Q.25 – Which report provides insight into the many ways viewers find videos?

(A) Demographics report

(B) Traffic sources report

(C) Analytics report

(D) Audience report

What Is YouTube Creative Essentials Assessment?

This exam is conducted by Google via Skillshop which tests the understanding and workings of using creative strategies to tell stories for your brand on YouTube. This assessment tests your knowledge about the different methods to tell effective stories about your brand on YouTube using creative experiments, and many other methods.

This exam consists of a total of 15 questions and there is unlimited time to complete the exam. Once, you select and save an answer, you cannot go back and edit your answer. The certificate is valid for a period of 12 months and if you fail in your first try then you can retake the exam after 24 hours.

Exam Requirements

There are three main requirements for applying to this exam:

(1) You should own a Smartphone or Computer.

(2) You should have an active Internet Connection.

(3) You should have a free Google Account.

Course Modules of the Exam

There are a total of 7 modules on which you are tested in this exam.

(1) Collect creative intelligence.

(2) Connect with your audience.

(3) Designing effective video ads with Google’s ABCDs.

(4) Tell your story in six seconds.

(5) Reinventing storytelling.

(6) Creative experiments

(7) Retain and entertain

Key Features Of This Exam

The main features of this course are:

(1) It is designed by Google itself so the information provided is of high quality.

(2) It provides a Certificate which has recognition in the job industry.

(3) A user has unlimited access to the exam and it’s totally free.

Conclusion

This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. You should also check out our answers to other YouTube Certification exams like YouTube Asset Monetization Assessment, YouTube Content Ownership Assessment, YouTube Channel Growth Assessment, and YouTube Music Certification Assessment. If you have any new questions to share or you’re having some doubts then feel free to comment down below.

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