You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

(A) Google Ads guarantees phone calls to your business.

(B) Google Ads gives you control over your budget.

(C) Google Ads allows you to cap the number of ads you pay for, based on your business.

(D) Google Ads offers separate auctions for low budgets.

Explanation

Google Ads is a viable option if you have a set budget you can’t exceed because Google Ads allows you to set a daily budget and total budget limit for your campaign. This prevents your ad campaigns from exceeding your budget than the exact amount you’ve set as the limit.

If your ad campaign reaches the daily budget limit then your campaign is paused for that day and it restarts automatically the next day.

For example – If you’ve set a daily ad campaign budget for $10 then your campaign will run until it reaches the $10 budget and if that budget is reached then your campaign is paused for that day and it restarts the next day.

Conclusion

This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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