You’ve entered your deal criteria in Marketplace using the filters, and you’re keen to initiate deal negotiations with a publisher who has available inventory that matches your criteria. How would you do this?

(A) You can send them a request for proposal (RFP) directly through Marketplace.

(B) Send the publisher an email using the contact information provided in Marketplace.

(C) You have to wait until the publisher initiates a deal with you.

(D) This functionality is unavailable in Marketplace.

Explanation

You can do this by sending them a request for proposal (RFP) directly through Marketplace.

Conclusion

This question is from the Show what you know section of the “Make Programmatic Guaranteed Deals” lesson which is a part of the Elevate Your Campaigns with Programmatic Buying course.

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