You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.

(A) Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality

(B) Use the asset report to see which assets are low-performing and gradually swap them out for new ones

(C) Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing

(D) Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones

Explanation

The first action you should take is to review the existing assets of the ad campaign to see if there are enough types of assets and proper sizes for good ad coverage. You should also review whether these existing assets meet the recommended standards for quality.

The second action you should take is to use the Asset report to see which assets are low-performing and replace them with new ones that meet the recommended quality.

Conclusion

This question is a part of the Google Ads Apps Knowledge Check Assessment and Create and Refine Your App Campaign lesson from the Learn how to create and optimize Google App campaigns course. You can find all the answers asked in both exams on our Google Ads Apps Knowledge Check Assessment Answers page and Learn how to create and optimize Google App campaigns Answers page.

Leave a Comment

Share via
Copy link
Powered by Social Snap