You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.

The correct Match order is:

(1) You use Google Ads conversion tracking with Google Analytics already implemented on site – Link Google Ads and Analytics

(2) Google Analytics Imported Goals/Transactions – No action required

(3) Google Tag Manager for Google Ads – Add on the conversion linker to Google Tag Manager

(4) Google Ads conversion tracking – Install gtag.js


This question is a part of the Google Ads Measurement Certification Assessment exam. You can find all the answers to this exam in our Google Ads Measurement Certification Assessment Answers page.

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