You’ve used Jobs Theory to conduct research on how customers are buying your products. You’ve discovered that they’re buying for a different reason than you expected. What should you do?

(A) Review the Jobs Theory research you did and look for errors.

(B) Use your findings from Job Theory to change your company’s internal understanding of its purpose.

(C) Interview a few customers and employees and ask them which version they think your company should use.

(D) Do another round of job interviews and see if you get a different result.


This question is a part of the HubSpot Inbound Certification Quiz from Lesson 4. You can find answers to all the quiz questions in our HubSpot Inbound Certification Quiz Answers page.

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