Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

(A) Leverage the Early Reviewer Program to help increase the number of reviews.

(B) Wait until the product receives more reviews.

(C) Change shipping methods to increase positive reviews.

(D) Decrease the price to increase the number of sales, increasing reviews.


The retail readiness checklist requires you to have at least 15 customer reviews and Zoope only has 7. So, Zoope can increase the number of reviews by leveraging the Early Reviewer program.

The Early Reviewer program allows a seller to submit one of their ASINs to be promoted by Amazon for review by a pre-vetted reviewer. Customers who buy a product by participating in the Early Reviewer Program are asked to submit a review.

Customers who submit a review within the offer period receive an Amazon gift card. Once program reviewers submit their feedback, Amazon marks the review with an orange badge denoting its early reviewer status.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam on ourĀ Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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